North Peachtree Driver Feedback Sign - A Speed Study

Driver Feedback Signs Proven to Slow Drivers

Number of Speeders Cut in Half



Alpharetta, GA - May 4, 2009 - N. Peachtree Road is flanked on one side by neighborhoods and the other by Chesnut Charter Elementary School and Peachtree Charter Middle School. Parents and children regularly dodge speeding drivers who do not stop for crossing guards or pedestrian crossings. So PEDS, metro Atlanta’s pedestrian advocacy group, with support from the Governor’s Office of Highway Safety, partnered with City of Dunwoody officials to test a speed-reducing technology: the driver feedback sign. PEDS invited Radarsign, LLC, one of the country’s leading manufacturers of driver feedback signs, to test the device.



The Test:

· Week One: Radarsign installed a driver feedback display in “stealth” mode to record traffic patterns without alerting drivers to their speeds.

· Week Two: The display was turned on so drivers were alerted to their speeds as they approached the school zone.



The Results:

· The driver feedback sign collected data to determine more than half of all northbound drivers were speeding during week one, totaling nearly 10,000 vehicles.

· During week two, Radarsign cut the total number of speeders by more than forty percent.

· Radarsign also slowed the fastest drivers on the road by nearly ten miles per hour.



A pedestrian struck by a car traveling 40 mph has an 85% chance of being killed. On this road, Radarsign cut the number of drivers exceeding 40 mph by 50%.



Watch the video: http://www.youtube.com/watch?v=cSFR89-31yY



“Crash statistics routinely show a reduction in speed of as little as five miles an hour can be the difference between life and death,” said Charlie Robeson, Director of Sales and Marketing for Radarsign, LLC. “Crashes happen when people aren't paying attention. We have so many distractions today that take our attention from the road. Radarsign's products alert drivers to their speed - and the posted speed limit. Alert drivers, drive safely. It's that simple.”



The results of this demonstration were presented to Chesnut Elementary principal Dr. Richard Reid, City of Dunwoody Councilman John Heneghan, City of Dunwoody Director of Public Works Richard Meehan, as well as a number of concerned parents and residents. Various news media outlets including WSB Channel 2, 11-Alive’s Conn TV, the Dunwoody Crier, the DeKalb Neighbor and Atlanta Latino also covered the event.



Driver feedback signs are portable, informative, non-controversial and effective at slowing drivers. Slower cars means safer walking. PEDS encourages people concerned about speeding to consider driver feedback signs as a traffic calming solution.